Izze Campaign

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Semester 3!

I had fun doing this one. I used the photographs provided by the company and illustrated the various peels in illustrator. It was especially challenging when the peels go behind the bottle!

Concept: The main focus when creating a campaign for Izze was to highlight the all-natural aspect of the sparkling juice, and gear it towards young adults. In order to creatively incorporate this aspect, I chose to break down all-natural fruit into its rawest, most basic form: fruit in the nude, or fruit au naturel. In the campaign, I primarily worded it Izze au naturel to emphasize that Izze is synonymous with fresh fruit. To illustrate au naturel, I have the product in an undressed state, with the peel acting as the clothing. Adding the reference to nudity is provocative, which appeals to the audience. However, having the reference portrayed subtly gives it a classier feel, which keeps to the overall feel of the product: clean, pure, and in good taste.

BMO

My BMO Bank ad. I had a lot of fun coming up with catch phrases for this one.

Tidbit: I have learned that the world of photography is a very fake, highly cosmetic world. That being said, my teacher expected perfection, and so I felt compelled to polish all my less-than-perfect coins.

Ardene

This one was a bit challenging. I remember going to my friend's place (who had a soft box) so that we could help each other with our photography assignments but I hadn't found a branch yet. I was steeling myself for the possibility that I might have to cut a branch off some random tree when I spotted the perfect one lying by the road!

Cashmere EnviroCare

An ad I did for my photography class. I chose to choose an environmentally friendly product, and thought up of the catch phrase Give back to nature when nature calls.

Tidbit: My mom taught me how to make the rose when I was very young, and she was taught by her aunt when she was young. We used to make them with ribbons, but it was definitely an interesting experience to try and make them with toilet paper!